The Team

Pascal Hierholz

Creative Director

Pascal Hierholz begun his career in Paris, France, in the advertising and design business. His work as an Art Director and Creative Director has received many distinctions both locally and internationally. Pascal worked in France, Canada, Finland, China, The Middle East and then Indonesia making multi-media campaigns for brands like Toyota, Air Canada, L’Oréal, Ford, Subway, Orange, Volkswagen, Nescafé, Gudang Garam, Godrej, etc.  in both international or local agencies, like McCann Erickson, Publicis, Y&R or Taxi, Nurun interactive, Profero or Advantage Indonesia.


Pascal’s strength is a combination of fresh ideas, local understanding and friendly diplomacy. His extensive through-the-line experience makes him a unique guide across today’s communication maze.

Wira Patria

Art Director | Digital Head

After over 6 years of hard work and many successful campaigns in national and multinational companies like Garnier, Heinz, Pertamina, Hit. Patria has acquired a wide set of skills, from creative conceptualization, art direction & graphic design to team management and digital marketing.

He can crack almost any marketing or digital problem, can work out website and programming issues in no time with style and –bonus- a nice smile.


Patria’s understanding of local trends and the marketplace proves to be an advantage in any creative session. Translating these into stunning work has become a routine.

Gus Prima

Videographer | Photographer

Born and raised on the island of the gods, Gus Prima seems to have inherited a great deal of the amazing gifts this place is so blessed with. A photographer since 2009, specialized in jewelry shots, he has naturally developed a sense for beauty and balance. He covered big events like Red Bull, Jarum or Suzuki, and also managed wedding teams. Prima is the cameraman and editor behind Azai bikes video.


Prima’s creativity spans further than just photography and video; he can be an asset in finding insights, and is also skilled in photoshop and graphic design.

Yuli Astuti

Marketing & Event Director

Yuli’s charm will take your breath away. Her smooth voice and civility are justly paired with a strong character and a determination to get things done. After years organizing events and managing marketing teams for brands like Balimoon, Campari or Sampoerna, she is now fully devoted to The Concept House’s clients development.


Yuli’s diplomacy and experience with people are key to achieving great results on the ground. She will turn any event into a success.


Client Service

Desi is a born team leader. She proved it when, still a junior, she led the direct sales team leader community in Sampoerna, Bali. Multi-talented, sharp and passionate, she thrives in the administration, the marketing or even the creative department indifferently. She is also a great event organizer, implementing concepts for brands as varied as Prost beer, Campari, Sampoerna, Bintang, Bukopin bank or Toshiba.


Desi’s attention to details and organization skills are a blessing when implementing communication campaigns or events, making sure everything goes smoothly to the target.